Why Sand Salt & Sea is Here
How do you raise a child who truly cares for the ocean?
Raising kids who care for the ocean starts long before they can swim, it starts with curiosity and connection.
Those wide-eyed moments when they first meet the world matter. But in today’s fast-paced, noisy world, it’s easy for those moments to get lost in the shuffle.
I know this because I grew up by the Mediterranean Sea, where my childhood was filled with chasing fish in tide pools, collecting shells, and playing in the sand until sunset. I didn’t know it at the time, but those moments were shaping how I saw the world — connected, curious, and full of care for the ocean.
So what’s getting in the way?
Screens. Busy schedules. Lack of energy. Fewer chances to explore the nature firsthand.
Kids are spending more time indoors and less time discovering the beauty and wonder of the natural world. Without those experiences, it’s harder for them to feel connected, and even harder for them to care.
When I became a parent, I realized just how easy it is for curiosity to fade away in all the noise. I wanted my kids to have the same magic I had — that feeling of belonging to nature. But I needed simple, fun ways to fit those moments into everyday life.
What if you had a partner in this?
That’s where we come in. At Sand Salt & Sea, we help parents turn everyday moments into hands-on adventures that make the ocean feel like a friend, not a faraway place.
We do it through:
- Playful, ocean-themed products designed for little hands and curious minds
- Stories and characters that make sea life personal and memorable
- Activities that spark wonder and invite connection
How do we make it simple?
We believe it’s about small, joyful steps:
- Spark curiosity – Give your child something new and wonderful to explore.
- Build connection – Share moments of discovery together.
- Grow care – Watch them develop a lasting love for nature and the ocean.
What could this look like for your child?
Your child’s eyes lighting up at the sight of a turtle for the first time.
Pointing excitedly at a fish they recognize from a story you read together.
Asking “why” and “how” — not because a screen told them to, but because they want to know.
Over time, those moments grow into connection, responsibility, and care for the world around them.
READY TO SPARK THEIR CURIOSITY?
Explore our collection of playful, ocean-themed products and start creating the kind of memories that connect your child to the natural world — and help them care for it for years to come.
From Tide Pools to Today: A Little Girl's Fishy Tale
How It All Started
I remember being a little girl who could spend hours exploring tide pools, watching crabs scuttle, and marveling at seashells. The ocean was my playground, my classroom, and my inspiration. Today, my mission is to pass that same sense of curiosity and connection to the next generation — so that children everywhere grow up loving the ocean and protecting it for years to come.
Belma Ertur
Founder, Sand Salt & Sea
About Sand Salt & Sea
Our Mission
To spark curiosity, build connection, and inspire care for the ocean, starting long before children can swim in it.
We believe the most powerful way to protect our seas is to help the next generation fall in love with them. That’s why everything we create—from ocean-themed bibs to waterproof activity cards and lovable marine characters—is designed to spark wonder, deepen connection, and inspire care that lasts a lifetime.
Where We're Headed
It started with marine-themed toys. Then came our ocean-inspired bibs and waterproof activity cards. Next up? A toy line that brings the sea into everyday play.
And beyond that—our biggest dream yet:
A marine park where children can explore, discover, and fall in love with the ocean.
Because this isn’t just about teaching facts—it’s about building a lifelong relationship with the sea, one bite, one story, one adventure at a time.
What We Value
- Curiosity – We design every product to spark wonder, inspire questions, and invite exploration of the ocean’s incredible life.
- Connection – Whether at the table, in the tub, or at the beach, our products nurture moments that bond children with the ocean and the people they love.
- Care – We choose safe, non-toxic materials and ocean-friendly production methods because protecting the sea is part of loving it.
- Sustainability – We use durable, ocean-inspired materials made to last—and strive to reduce plastic waste in everything we do.